Our Feel-Good Mission:
Vegan, gluten-free and organic, Young's is revamping classic American fare.
Young's is a community initiative involving only the best local purveyors and products we can find. We feel strongly about forming relationships with those we buy from and sell to, and we look forward to community building events which trace our products from seed to sale.
We hope to see you there.
Young’s began in 2011 as a series of one-on-one projects between Jessica and several of her private clients. Concerned about their health, Jessica was asked to incorporate more fruits, vegetables and unrefined sugars into her dishes. Young's was able to shine a new light on classic American food by bringing to the forefront chef-inspired vegan American food.
By incorporating a diet of vegan, gluten-free and 50% raw foods, clients started seeing positive results in mood and physical well being. The health benefits of incorporating vegan elements into diet have been widely studied and revered (see below if you don’t believe us), and we are confident that, regardless of whether you are a vegan, vegetarian, omnivore or borderline carnivore your body will thank you for incorporating our food into your diet.
Taking the concept to the street, Young's has now evolved into catering and pop-up events. Our goal is to show you that you do not need to rely on animals to eat well; classic American fare has never tasted so good or been so good for you.
Farmers & Friends:
- Brooklyn Grange New York, NY
- Maxwell's Farm Warren County, NJ
- Madura Farms Pine Island, NY
- Migliorelli Farm Tivoli, NY
- Sycamore Farms Middletown, NY
- Sweetberry Mountain Farm Roscoe, NY
- Sweet'tauk Lemonade Montauk, NY
- Windfall Farms Orange County, NY
- Norwich Meadows Farm Norwich, NY
- Oak Grove Plantation Pittstown, NJ
- Okamoto Ice Studios Long Island City, NY
- Turul Furniture New York, NY
- Queens County Farm Glen Oaks, NY
Frequently Asked Questions:
Why does Young's incorporate gluten-free, organic food into vegan cooking?
We have three goals: first to make delicious food that puts veggies in the spotlight; second to make healthy food that you don't need to feel bad about indulging in, and last but certainly not least, to ensure that we leave as little mark on our planet as possible by supporting local and organic agriculture. We don't believe in hiding our ingredients behind the veils of hoagie buns and pitas, and by removing gluten from those items that could possibly benefit, we are able to share our food with a whole new group of customers. Everyone can benefit from eating a few more vegetables each week, and we’re here to make that as easy for you as possible.
How long have you been vegan?
Jessica: "I became vegan within the past year while opening Young's. Working on Young's, researching the benefits and consequences of a vegan diet, I slowly lost interest in animal products. Fruits and vegetables excite me - there is extreme diversity and so many flavors to work with."
Alexander: "I consider myself a thoughtful and egalitarian eater. I spent quite a bit of time working on farms and really learning what it takes to produce phenomenal food and garnishing a greater appreciation for meats and vegetables alike. If I don't know that a piece of meat came from a respectable, clean and humane farm, I won't eat it. As a result my diet consists mostly of plants."
Where are you located?
We are currently working out of a kitchen in Long Island City, just a stone's toss from Manhattan. We will be selling food at the Hester St. Fair in Manhattan every Saturday between July and October, and are working to have our packaged goods in small grocers throughout NYC within the next couple of months. We also are working on an online store that will hopefully be up and running by the end of the summer. Lots to look forward to!
What services does Young's provide?
Young's New American Food is a multi-faceted vegan food company. In addition to being present at select pop-up events, local markets and private venues, we are happy to cater events both large and small, and we offer a full line of ready-to-eat packaged food products.
Why American cuisine?
Often vegan and vegetarian cuisines are conjoined with foreign flavors and dishes. Making perfect sense that in countries where meat is more expensive than plants, there is a stronger food culture around plant based dishes. The American diet has been shaped around the fact that meat is so cheap. The mission at Young's is to show that there is great food, inexpensive and accessible food, that didn't begin with an animal, and this food can be just as American as a cheeseburger. Being an omnivore means eating animal products and plants, we are hoping to change the relationship America has with veggies. Taking perfectly sourced local vegetables off the salad and side dish menu and bringing them center stage to entrees and desserts.
Want to learn more? Check it out:
- Forks Over Knives “I loved it and I need all of you to see it.” – Dr. Oz
- TED Talks Food Mark Bittman and Carolyn Steel
- TEDx Matthey Kenney, a raw food chef on "Cupcakes as addictive as Cocaine"
- CNN Eatocracy on the vegan lifestyle
- Fox News & Men's Health report on The Sex Secret Vegans Know
- CNN Bill Clinton; from omnivore to vegan (from The Last Heart Attack)
- Vegan Recipe Videos courtesy of Ellen Degeneres
- Prevent and Reverse Heart Disease by Dr. Caldwell Esselstyn
- Eat To Live #1 New York Times Best-Seller by Dr. Joel Fuhrman
- Food Rules #1 New York Times Best-Seller by Michael Pollan
- Scientific American on why 50% raw is a good thing
- JAMA study on Modern Technology & Chronic Disease